68th IIA 2022 - stand BAWER S.p.a. - Hannover (H) 20_25-09-2022 - Hall 26 stand B48 - Germany
2022
BAWER S.p.a., a leading manufacturer of steel, aluminum, and polypropylene components and accessories for industrial vehicles, presents its collection at the 68th IAA 2022 in Hanover, the world's most important trade fair for mobility, transport, and logistics.
While the project briefs of previous years focused primarily on corporate communication and global market positioning, this edition aims to highlight the products themselves and their functionality.
The exhibition space, spanning approximately 326 square meters, is structured around a large central piazza. Along its two long sides, six exhibition volumes are dedicated to a monographic showcase of the various product families. The central area accommodates the hospitality and networking zones, offering an unobstructed view of a massive LED wall displaying videos of the company and its production processes. Positioned at one of the two ends of the booth, the LED wall is framed by two portals dedicated to the reception and buffet areas, respectively.
The architecture is dominated entirely by the color white to emphasize the black volume of the LED wall—the undisputed centerpiece of the entire space—and to allow the graphic elements for brand and product communication to stand out.
CLIENT: BAWER S.p.a. - Matera (MT) - ITALY
DESIGN: arch. Vincenzo Russo
COMPANY: Mitelli 11, Bologna (BO) · ITALY
LOCATION: Hannover (H) - GERMANY
YEAR: 2022
