360° view
67th IIA 2018 - stand BAWER S.p.a. - Hannover (H) 20_27-09-2018 - Hall 26 stand B48 - Germany
2018
BAWER S.p.a., a leading company in the manufacturing of steel, stainless steel, and aluminum components and accessories for industrial vehicles, is presenting a line of plastic (molded polypropylene) toolboxes for the first time at the 67th IAA 2018 in Hanover, the world's most important trade fair for mobility, transport, and logistics.
The need to highlight this brand-new collection, combined with the confidentiality requirements expressed by the company during preliminary briefings, guided the design concepts for a single-level exhibition stand spanning 300 square meters.
The Exhibition Space: Concept and Design
- The Central Structure: A large central volume, rising to a height of 6.00 meters and surrounded by a peristyle of monoliths of varying sizes, resembles a sort of temple cella that secretly houses the new plastic toolboxes.
- Product Display: Four product variants are showcased on backlit plexiglass parallelepipeds rising from the floor. They stand out in a deliberately darkened environment designed to offer an emotional and sensory experience of lights, sounds, and projections.
- The Perimeter: Along the outer perimeter, additional areas are dedicated to displaying part of the catalog collection and hosting contract meeting spaces.
- The Lounge Area: On one of the two shorter sides, a garden welcomes visitors into a lounge area where massive, full-wall photographs evoke the rock landscape of the Matera ravine—the European Capital of Culture for 2019 and home to Bawer's manufacturing facilities.
CLIENT: BAWER S.p.a. - Matera (MT) - ITALY
DESIGN: arch. Vincenzo Russo
COMPANY: Vas Group, Altedo (BO) · ITALY
LOCATION: Hannover (H) - GERMANY
YEAR: 2018
