virtual model
NATURAL BAWER color concept
video installation
MEDICA 2016 - stand BAWER S.p.a. - Messe Düsseldorf (D) 14_17-11-2016 - Hall 14 stand D11 - Germany
2016
The booth design project for Bawer S.p.a. at the MEDICA 2016 exhibition in Düsseldorf stems from the explicit request to communicate the company's consolidated position in its target markets through architecture.
The project aims to create a highly expressive architecture capable of enhancing the product through both its layout and setting. The massive, monolithic, and elemental architecture of the white volumes houses the exhibition space. It is interrupted in the central area by a patio that accommodates the reception desk, directs traffic between the different functional areas, and allows for cross-cutting passage as well as a connection to the mezzanine lounge area. A majestic, irregular colonnade harnesses the entire architecture, while ideally defining the contract space on the main front.
Two exhibition spaces are conceived as museum areas: the quadrangular operating theatre, which replicates a surgical room environment, featuring four central monoliths and a Led wall that virtually showcases the Bawer furniture collection; and the gallery, developing both longitudinally and transversally, where products from the Natural Bawer collection are displayed. This latter area features color compositions specifically designed for the Bawer catalog, envisioning brand-new scenarios for the hospital environment.
CLIENT: Bawer S.p.a. - Matera (MT) - ITALY
COMPANY: Arredo Stand Area - Vas Group, Altedo (Bo) · ITALY
LOCATION: Düsseldorf - GERMANY
YEAR: 2016
