FEMME - shoes shop, via Argiro - Bari (BA) - Italy
2002
FEMME is a project born with the intention of elevating a mid-to-low-end product within an emotional space, capable of attracting a clientele that usually seeks higher-end goods. The store's location, situated on a street known for major boutiques, could have posed an obstacle for both regular customers and potential new clientele.
The design choice was oriented toward creating a pure, luminous space dominated by the color white, where curvilinear elements bring dynamism and depth to the rectilinear environment. Light, positioned between levels and walls, as well as between fixed furnishings and the floor, imparts lightness and accentuates the prominence of the product. The red of the curved surfaces, the poufs, and the backdrop at the far end creates a dialogue with the idea of luxury and quality. A wall made of extra-clear acid-etched glass serves as an infinite backdrop, housing backlit graphic panels that can be interchanged with the changing seasons.
The design choice was oriented toward creating a pure, luminous space dominated by the color white, where curvilinear elements bring dynamism and depth to the rectilinear environment. Light, positioned between levels and walls, as well as between fixed furnishings and the floor, imparts lightness and accentuates the prominence of the product. The red of the curved surfaces, the poufs, and the backdrop at the far end creates a dialogue with the idea of luxury and quality. A wall made of extra-clear acid-etched glass serves as an infinite backdrop, housing backlit graphic panels that can be interchanged with the changing seasons.
CLIENT: Femme S.r.l.
DESIGN: Arch. Vincenzo Russo
COMPANY: Scrimieri Arredamenti, Martina Franca (TA) · ITALY
LOCATION: Bari (BA) - ITALY
YEAR: 2002
